Post by account_disabled on Dec 27, 2023 22:24:24 GMT -5
LEGO were forced to break from tradition have some fun and get creative after almost facing bankruptcy at the turn of the millennium. New leader Jrgen Vig Knudstorp took the brand back to its roots He halved production cut jobs and sold off their theme parks to concentrate on their core products and hardcore community. Knudstorp encouraged the research team to focus on their target audience knowing children wouldnt shy away from the truth. And it was at this time the brand realised theyd not been catering to another demographic adult fans of LEGO. The community were then given their own platform to submit ideas and vote on new potential products this strategy was extremely successful. Were sure youre familiar with LEGOs infamous.
Abrand partnerships. Harry Potter Jurassic Park and Indiania Jones are just a few of the notable franchises the brand has collaborated with over the years. LEGOs revival has been described a Mobile App Development Service s one of the greatest in history with a book on the recovery Brick by Brick by Bill Breen and David Robertson becoming a valuable text for business academics. Image Lego If youre a lover of all things marketing check out The Girls in Marketing Podcast to hear useful tips and tricks opinions on digital marketing news and expert advice from marketing professionals.
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Abrand partnerships. Harry Potter Jurassic Park and Indiania Jones are just a few of the notable franchises the brand has collaborated with over the years. LEGOs revival has been described a Mobile App Development Service s one of the greatest in history with a book on the recovery Brick by Brick by Bill Breen and David Robertson becoming a valuable text for business academics. Image Lego If youre a lover of all things marketing check out The Girls in Marketing Podcast to hear useful tips and tricks opinions on digital marketing news and expert advice from marketing professionals.
August Recent Blog Posts A Christmas case study More Best Christmas Marketing Campaigns Best Christmas marketing campaigns Read More of the best OOH marketing campaigns in of the best OOH marketing campaigns in Read More Small businesses taking TikTok by storm What we can learn from their marketing strategy Read More Prev PREVIOUS Traditional vs digital marketing NEXT How to start a career in marketing Next Get Involved Blog Free Marketing Courses Terms Conditions Privacy Policy Log in Follow us on socials.